Cheap Cable TV: Looking High and Low for Lower Prices
Evolving technology, shifting marketplaces, aggressive marketing campaigns – factors like these can make looking for inexpensive cable TV feel more like a quest. To improve your chances of success, you’ll need to find a way of turning down all the background noise and simplifying your search.
Finding cheap cable service could be easy or difficult, depending on your approach. If it proves to be too much of a challenge, you always have the option of shopping for affordable TV service with satellite television providers and other cable competitors.
Questions About Cost
Before you begin your search, consider these questions:
What qualifies as cheap cable TV? The typical American cable customer pays about $90 a month, according to market research company The NPD Group. With $90 as an average, a consumer interested in affordable cable TV would obviously want to pay less.
How much can you expect to pay for basic cable? SNL Kagan, another research firm specializing in media and communications, has estimated the average bill for basic cable at around $53 per month.
Does low price translate to real value? A cut-rate package that offers a limited selection of channels and fewer features could deliver less bang for the buck. It’s up to you to find the right balance.
Is price the bottom line? It depends on your priorities. Does cheap cable service simply mean the smallest price tag, period? Maybe you’re interested in television service that could be more accurately described as affordable or reasonably priced, which opens up the possibility of considering alternatives such as satellite television.
Addressing these questions beforehand may give you a better perspective on pricing and value, as well as a clearer idea of your objective.
Where to Look?
An Internet search for “cheap cable TV” will probably yield dozens of results, if not hundreds. The search engine results may even lead you to consumer-oriented review sites that offer point-by-point comparisons between different providers. Using these online resources, you can also try to evaluate competing claims and see cable measures up against satellite television and other affordable alternatives.
You may find relevant information through other channels, such as TV and radio ads, print media and direct mail flyers.
What to Look For?
As you do your research, you’ll need to put the information in the proper context. Upon closer inspection, some deals that appear to deliver on promises of value and convenience may not offer such a bargain after all.
Bundles – It’s not unusual for cable providers to offer discounts when customers purchase other home services along with cable. Quite often you can find similar discounts with satellite TV services and other cable competitors.
The fine print – Pay attention to disclaimers. They may have relevant information about the overall value of a cable TV offer – telling you what happens to your monthly bill when an introductory price expires, for example.
See What’s Out There Besides Cheap Cable TV
Consumers have a lot of options for TV service these days, and a little research could be well worth your time. If you’re interested in an alternative to cheap cable service, call the number on this screen.